Gruppo Serafin // 3D Product Renders
Client: Gruppo Serafin S.p.a.
Timeline: 1 week
Service: 3D Product Renders
Art director: Marco Guberti
Materials and Renders: Andrea Altran
This project was developed in collaboration with Art Director Marco Guberti for Gruppo Serafin.
I contributed by creating high-quality 3D renderings of the company’s products, following a precise visual direction focused on strong contrast, clean lighting, and sharp, defined double shadows.
The goal was to translate the brand’s identity into a clean, impactful visual language, ensuring consistency across all the catalogue visuals.
Project Scope
Challenge
Gruppo Serafin needed to introduce a new visual system for its product catalogue, but the existing assets were not suited for high-end 3D production. The CAD models available were designed for manufacturing purposes and required a complete adaptation to be used in realistic renderings.
At the same time, the brand needed a solution that could support the ongoing creation of product images with speed and flexibility, ensuring visual consistency across multiple updates and future releases.
Solution
Working closely with the art direction, I developed a structured 3D pipeline built around dedicated digital photo sets. These virtual environments allowed us to establish a consistent lighting language across all products, maintaining visual coherence even through revisions and long-term updates.
Custom materials and refined model finishes were created to bring each product to a photorealistic standard, translating the physical qualities of the objects into a clean, high-impact visual aesthetic.
By streamlining the workflow and standardizing key production steps, the process evolved into an efficient system capable of delivering high-quality renders with greater speed, without compromising on detail or creative control.
Gallery
