{"id":4227,"date":"2026-01-01T17:10:09","date_gmt":"2026-01-01T17:10:09","guid":{"rendered":"https:\/\/andreaaltran.com\/?page_id=4227"},"modified":"2026-01-22T13:47:10","modified_gmt":"2026-01-22T13:47:10","slug":"progetto2","status":"publish","type":"page","link":"https:\/\/andreaaltran.com\/index.php\/progetto2\/","title":{"rendered":"Progetto2-Saucony moon"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4227\" class=\"elementor elementor-4227\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3574fd9 e-con-full e-flex e-con e-parent\" data-id=\"3574fd9\" data-element_type=\"container\" id=\"top\">\n\t\t<div class=\"elementor-element elementor-element-932df06 e-flex e-con-boxed e-con e-child\" data-id=\"932df06\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fa8ed8e e-con-full e-flex e-con e-child\" data-id=\"fa8ed8e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<a class=\"elementor-element elementor-element-6f5726b e-con-full e-flex e-con e-child\" data-id=\"6f5726b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/andreaaltran.com\/index.php\/Showreel\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21867bf elementor-widget elementor-widget-heading\" data-id=\"21867bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Andrea Altran<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-10ec802 e-con-full e-flex e-con e-child\" data-id=\"10ec802\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div 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menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"https:\/\/andreaaltran.com\/index.php\/work\/\" class = \"hfe-menu-item\">Work<\/a><\/li>\n<li id=\"menu-item-3027\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"https:\/\/andreaaltran.com\/index.php\/about\/\" class = \"hfe-menu-item\">About<\/a><\/li>\n<li id=\"menu-item-3051\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"https:\/\/andreaaltran.com\/index.php\/contact\/\" class = \"hfe-menu-item\">Contact<\/a><\/li>\n<\/ul> \n\t\t\t\t<\/nav>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bcea93f e-flex e-con-boxed e-con e-child\" data-id=\"bcea93f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-195474d e-con-full e-flex e-con e-child\" data-id=\"195474d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d11455 elementor-widget elementor-widget-heading\" data-id=\"2d11455\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Saucony \/\/ Grey Pack<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b161dd2 e-con-full e-flex e-con e-child\" data-id=\"b161dd2\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5e6e136 e-con-full e-flex e-con e-child\" data-id=\"5e6e136\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad10554 elementor-widget elementor-widget-heading\" data-id=\"ad10554\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Client: Saucony\n<br> Service: 3D animation and stills\n<br>Timeline: 4 weeks<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b9569a elementor-widget elementor-widget-heading\" data-id=\"1b9569a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Production: Numechi Studio\n<br>Animation and Lighting: Andrea Altran\n<br>Shooting and edit: Giulia Bertolazzi\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eecf514 e-con-full e-flex e-con e-child\" data-id=\"eecf514\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ccdcc0 elementor-widget elementor-widget-heading\" data-id=\"1ccdcc0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A cinematic video and a series of four still images come together to recreate the iconic atmosphere of the first moon landing, with an unexpected twist. \n<br> Set within a meticulously crafted lunar simulation, the story unfolds through controlled lighting and evocative compositions, gradually revealing a lone astronaut who has reached the moon ahead of NASA. \n<br> Branded by Saucony, the protagonist becomes the symbol of anticipation, innovation, and exploration. \n<br> The project was conceived to introduce the Grey Pack: two existing Saucony silhouettes reimagined through lunar-inspired tones and textures, 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https:\/\/andreaaltran.com\/wp-content\/uploads\/2026\/01\/still4-240x300.webp 240w, https:\/\/andreaaltran.com\/wp-content\/uploads\/2026\/01\/still4-819x1024.webp 819w, https:\/\/andreaaltran.com\/wp-content\/uploads\/2026\/01\/still4-768x960.webp 768w, https:\/\/andreaaltran.com\/wp-content\/uploads\/2026\/01\/still4-1229x1536.webp 1229w, https:\/\/andreaaltran.com\/wp-content\/uploads\/2026\/01\/still4-1638x2048.webp 1638w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2db9d67 e-con-full e-flex e-con e-child\" data-id=\"2db9d67\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bc87559 e-con-full e-flex e-con e-child\" data-id=\"bc87559\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc78ac1 elementor-widget elementor-widget-heading\" data-id=\"cc78ac1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Project Scope<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bb0037 e-con-full e-flex e-con e-child\" data-id=\"9bb0037\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fac03f2 e-con-full e-flex e-con e-child\" data-id=\"fac03f2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0ef26d elementor-widget elementor-widget-heading\" data-id=\"a0ef26d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbab5db elementor-widget elementor-widget-heading\" data-id=\"cbab5db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Numechi Studio needed to launch Saucony\u2019s Grey Pack with a campaign that referenced the moon landing aesthetic without falling into predictable studio visuals. \n<br> The brief called for something cinematic and unexpected, with high creative expectations from a brand with very limited experience in 3D production and a tight delivery timeline.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc2ccfd e-con-full e-flex e-con e-child\" data-id=\"bc2ccfd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc43b35 elementor-widget elementor-widget-heading\" data-id=\"cc43b35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb81be9 elementor-widget elementor-widget-heading\" data-id=\"bb81be9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Working with Numechi Studio, I helped develop a concept that blends cinematic storytelling with technical precision. <br>The opening sequence recreates the moon landing through fully CG scenes, with every key asset built from scratch in 3D, from the lunar surface to the astronauts and the shoes.\n<br> The film then transitions back to Earth, shifting into live action footage of runners wearing the second Grey Pack model. 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elementor-size-default\">info@andreaaltran.com<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5da6723 e-flex e-con-boxed e-con e-parent\" data-id=\"5da6723\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1486628 elementor-widget elementor-widget-html\" data-id=\"1486628\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/code.jquery.com\/jquery-3.6.0.min.js\"><\/script>\n<script>\n\/\/You can replace offset value from here\nvar offset = 300\n$(window).on('load scroll', function(){\n\t\n\tif( $(window).scrollTop() > offset ){\n        $('body').addClass('show')\n\t}else{\n        $('body').removeClass('show')\n\t}\n})\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-4227","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/andreaaltran.com\/index.php\/wp-json\/wp\/v2\/pages\/4227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/andreaaltran.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/andreaaltran.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/andreaaltran.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/andreaaltran.com\/index.php\/wp-json\/wp\/v2\/comments?post=4227"}],"version-history":[{"count":259,"href":"https:\/\/andreaaltran.com\/index.php\/wp-json\/wp\/v2\/pages\/4227\/revisions"}],"predecessor-version":[{"id":5245,"href":"https:\/\/andreaaltran.com\/index.php\/wp-json\/wp\/v2\/pages\/4227\/revisions\/5245"}],"wp:attachment":[{"href":"https:\/\/andreaaltran.com\/index.php\/wp-json\/wp\/v2\/media?parent=4227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}