{"id":4604,"date":"2026-01-06T17:08:06","date_gmt":"2026-01-06T17:08:06","guid":{"rendered":"https:\/\/andreaaltran.com\/?page_id=4604"},"modified":"2026-01-22T13:48:04","modified_gmt":"2026-01-22T13:48:04","slug":"progetto3","status":"publish","type":"page","link":"https:\/\/andreaaltran.com\/index.php\/progetto3\/","title":{"rendered":"Progetto3- ATP"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4604\" class=\"elementor elementor-4604\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3574fd9 e-con-full e-flex e-con e-parent\" data-id=\"3574fd9\" data-element_type=\"container\" id=\"top\">\n\t\t<div class=\"elementor-element elementor-element-932df06 e-flex e-con-boxed e-con e-child\" data-id=\"932df06\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-72c7f63 e-con-full e-flex e-con e-child\" data-id=\"72c7f63\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<a class=\"elementor-element elementor-element-128ebdf e-con-full e-flex e-con e-child\" data-id=\"128ebdf\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/andreaaltran.com\/index.php\/Showreel\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c6e4e0 elementor-widget elementor-widget-heading\" data-id=\"8c6e4e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Andrea Altran<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-75a27ed e-con-full e-flex e-con e-child\" data-id=\"75a27ed\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8fb796 e-con-full e-flex e-con e-child\" data-id=\"e8fb796\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea43cb5 hfe-nav-menu__align-center hfe-submenu-icon-arrow hfe-submenu-animation-none hfe-link-redirect-child hfe-nav-menu__breakpoint-tablet elementor-widget elementor-widget-navigation-menu\" data-id=\"ea43cb5\" data-element_type=\"widget\" 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0-16-16z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<nav class=\"hfe-nav-menu__layout-horizontal hfe-nav-menu__submenu-arrow\" data-toggle-icon=\"&lt;svg aria-hidden=&quot;true&quot; tabindex=&quot;0&quot; class=&quot;e-font-icon-svg e-fas-align-justify&quot; viewBox=&quot;0 0 448 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M432 416H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16A16 16 0 0 0 0 48v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16V48a16 16 0 0 0-16-16z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" data-close-icon=\"&lt;svg aria-hidden=&quot;true&quot; tabindex=&quot;0&quot; class=&quot;e-font-icon-svg e-far-window-close&quot; viewBox=&quot;0 0 512 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M464 32H48C21.5 32 0 53.5 0 80v352c0 26.5 21.5 48 48 48h416c26.5 0 48-21.5 48-48V80c0-26.5-21.5-48-48-48zm0 394c0 3.3-2.7 6-6 6H54c-3.3 0-6-2.7-6-6V86c0-3.3 2.7-6 6-6h404c3.3 0 6 2.7 6 6v340zM356.5 194.6L295.1 256l61.4 61.4c4.6 4.6 4.6 12.1 0 16.8l-22.3 22.3c-4.6 4.6-12.1 4.6-16.8 0L256 295.1l-61.4 61.4c-4.6 4.6-12.1 4.6-16.8 0l-22.3-22.3c-4.6-4.6-4.6-12.1 0-16.8l61.4-61.4-61.4-61.4c-4.6-4.6-4.6-12.1 0-16.8l22.3-22.3c4.6-4.6 12.1-4.6 16.8 0l61.4 61.4 61.4-61.4c4.6-4.6 12.1-4.6 16.8 0l22.3 22.3c4.7 4.6 4.7 12.1 0 16.8z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" data-full-width=\"\">\n\t\t\t\t\t<ul id=\"menu-1-ea43cb5\" class=\"hfe-nav-menu\"><li id=\"menu-item-3023\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"https:\/\/andreaaltran.com\/index.php\/Showreel\/\" class = \"hfe-menu-item\">Showreel<\/a><\/li>\n<li id=\"menu-item-3476\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"https:\/\/andreaaltran.com\/index.php\/work\/\" class = \"hfe-menu-item\">Work<\/a><\/li>\n<li id=\"menu-item-3027\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"https:\/\/andreaaltran.com\/index.php\/about\/\" class = \"hfe-menu-item\">About<\/a><\/li>\n<li id=\"menu-item-3051\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"https:\/\/andreaaltran.com\/index.php\/contact\/\" class = \"hfe-menu-item\">Contact<\/a><\/li>\n<\/ul> \n\t\t\t\t<\/nav>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bcea93f e-flex e-con-boxed e-con e-child\" data-id=\"bcea93f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-195474d e-con-full e-flex e-con e-child\" data-id=\"195474d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d11455 elementor-widget elementor-widget-heading\" data-id=\"2d11455\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nitto ATP Finals \/\/ Grand Opening Show<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b161dd2 e-con-full e-flex e-con e-child\" data-id=\"b161dd2\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5e6e136 e-con-full e-flex e-con e-child\" data-id=\"5e6e136\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58b4311 elementor-widget elementor-widget-heading\" data-id=\"58b4311\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Client: ATP Tour, Inc.\n<br> Timeline: 5 weeks\n<br> Service: 3D animated videos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b9569a elementor-widget elementor-widget-heading\" data-id=\"1b9569a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Production: IMVision, Consiste\n<br>Animation and Lighting: Andrea Altran\n<br>Compositing: Francesco Fracchioni\n<br>Motion Design: Gabriele Montinaro, Roberto D'Arcangelo\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eecf514 e-con-full e-flex e-con e-child\" data-id=\"eecf514\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ccdcc0 elementor-widget elementor-widget-heading\" data-id=\"1ccdcc0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A cinematic opening film sets the stage for the Nitto ATP Finals, designed as the first visual moment of the entire show.\n<br> The sequence blends real world city footage with dynamic energy effects: beams of light rise from iconic locations around the globe and converge in space above Turin, forming a glowing sphere shaped like a tennis ball.\n<br> From this core, a final surge of energy descends into the arena, transforming the buildup into a powerful, symbolic reveal that connects the global history of the Finals with their present stage.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dee94b2 e-flex e-con-boxed e-con e-parent\" data-id=\"dee94b2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4f3c98b e-con-full e-flex e-con e-child\" data-id=\"4f3c98b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d31bc89 elementor-widget elementor-widget-video\" data-id=\"d31bc89\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/dwO6QkoVZeM&quot;,&quot;start&quot;:0,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/andreaaltran.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/atp_2.webp&quot;,&quot;id&quot;:4618,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/andreaaltran.com\/wp-content\/uploads\/2026\/01\/atp_2.webp);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e7eb41 e-con-full e-flex e-con e-child\" data-id=\"2e7eb41\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3965cbd e-con-full e-flex e-con e-child\" data-id=\"3965cbd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f2c3b2 elementor-widget elementor-widget-heading\" data-id=\"8f2c3b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Project Scope<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e97d8e0 e-con-full e-flex e-con e-child\" data-id=\"e97d8e0\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fd71ad7 e-con-full e-flex e-con e-child\" data-id=\"fd71ad7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0e703f elementor-widget elementor-widget-heading\" data-id=\"b0e703f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f39103 elementor-widget elementor-widget-heading\" data-id=\"8f39103\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The opening film for the Nitto ATP Finals had to set the tone for a major international event, aligning the vision of multiple stakeholders while fitting into a tightly structured production pipeline. \n<br>At the same time, the sequence was being developed alongside an original soundtrack, making timing, pacing and emotional beats critical from the very first stages.\n<br>The creative challenge was to translate a global narrative into a short cinematic moment, building a believable sense of scale between Earth and space within a limited runtime of under one minute.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e72ee90 e-con-full e-flex e-con e-child\" data-id=\"e72ee90\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9f7e8c elementor-widget elementor-widget-heading\" data-id=\"d9f7e8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d1a8af elementor-widget elementor-widget-heading\" data-id=\"7d1a8af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Working closely with the creative team, I focused on designing a visual structure that could evolve in parallel with the score, allowing music and imagery to reinforce each other rather than compete.\n<br>Through careful shot design and compositing, the space sequences were built to maintain realistic proportions and a clear sense of distance, using light, motion and timing to communicate scale without relying on lengthy scenes.\n<br> A collaborative workflow across departments ensured that creative ambition and technical constraints stayed aligned, resulting in an opening film that feels cohesive, impactful and worthy of the event\u2019s global stage.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc1e8a1 e-con-full e-flex e-con e-child\" data-id=\"dc1e8a1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5aaa997 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Timeline: 5 weeks Service: 3D animated videos Production: IMVision, Consiste Animation and Lighting: Andrea Altran Compositing: Francesco Fracchioni Motion Design: Gabriele Montinaro, Roberto D&#8217;Arcangelo A cinematic opening film sets the stage for the Nitto ATP Finals, designed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-4604","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/andreaaltran.com\/index.php\/wp-json\/wp\/v2\/pages\/4604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/andreaaltran.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/andreaaltran.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/andreaaltran.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/andreaaltran.com\/index.php\/wp-json\/wp\/v2\/comments?post=4604"}],"version-history":[{"count":50,"href":"https:\/\/andreaaltran.com\/index.php\/wp-json\/wp\/v2\/pages\/4604\/revisions"}],"predecessor-version":[{"id":5248,"href":"https:\/\/andreaaltran.com\/index.php\/wp-json\/wp\/v2\/pages\/4604\/revisions\/5248"}],"wp:attachment":[{"href":"https:\/\/andreaaltran.com\/index.php\/wp-json\/wp\/v2\/media?parent=4604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}